Are We Regressing To An Unethical Marketing Era?

  • 63 percent of the beauty industry reviews are fake too.
  • Companies employing people internally or bloggers to open fake accounts to credit themselves positively online.
  • Companies using fake accounts to discredit it’s competitors through various forms of reviews.( This the proper definition of sockpuppeting. Although it is rife in politics)
  • Practicing any of the above with the intention of attacking a rival company, rather than promoting one’s own products.

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