Why you need to include push alerts in your channel arsenal. Why do you need to include push alerts in your channel arsenal? Marketing teams are always in a rush to acquire new customers. Because it makes for a good pitch to investors and is seen to be a more…

Many marketing strategies get obsolete,others will have lesser importance with each new channel introduction. The customers are becoming wiser which each scientific improvement, however they have not outgrown the email marketing channel. A whooping 91% of email users check their mails daily, thats a rather shocking figure considering that this…

Gaining depth in growth marketing requires expertise in it’s 3 building blocks; Channel expertise: Your ability to know operational marketing technologies like search engine optimization, search engine marketing,email marketing, product design, basic programing,etc. These are the technical skills required to thrive as a digital marketing expert. However, you still need…

How do Businesses know their customers 100% of the time? For years, the answer has been really clear: They don't. Since we understand that consumers are stochastic and work emotionally most of the times, we use different means to know who they are, their pain points and what they're doing. …

USER CENTRIC MARKETING: Championing ease for progressive brands (CXL REVIEW) Our world now has an influx of brands willing to embrace digital. We see it in the continuous rise in digital marketing budgets over the years. We see it in the multiple add that plagues our stories, our mobile apps,etc. …

Every firm has heard the battle cry. In developing countries, COVID-19 has had it forcefully enshrined on our playbooks. "The need to GO DIGITAL". Obviously, this cliche seems to be rapidly gaining traction in all sectors of businesses.While the fusion of traditional marketing and digital marketing has proven to be…

Away from the deceptive advertising practices, and many psychological manipulation tactics used by marketers. We know they have resulted in our bad perception by many people. Let’s talk about social proof deception ! In this write-up, I’ll be explaining astroturfing and sockpuppetier as the unethical strategy brands use to maneuver…

Why It Will Require A Guerilla Strategy- A CXL REVIEW I championed a research poject during my undergraduate days. It was a research to ascertain the relevance of guerilla marketing in our business approach. The results were amazing because many scholars had done some research relating to the field also…

Psychology Of Products : Evolving To A Psychology Dominant Logic Who ever postulated the theory that man can make or break a habit in 21 days must be a comedian because that's a joke! Don't try that with products! During my University years, one of the most captivating articles for…